Focus: what got worse vs the prior week across Engagement, Groups, Posts, and Push
Current period: 29 May – 04 Jun 2026 · Comparison: 22 May – 28 May 2026
Report generated: 05 June 2026 · Source: Power BI PDF exports (reports/data) · PostHog for cross-checks only
Product behaviour from Power BI exports. PostHog cited only where it explains a gap.
Total engagement dropped 622 → 437 (-29.7%), while posts rose 48 → 59 (+22.9%). Engagement per post fell 12.96 → 7.41 (-42.8%). Only 0.69% of users engaged (was 0.93%).
Users in at least one group: 19 → 12 (-36.8%). Memberships 23 → 12 despite total groups rising 2 → 3. Share of users in groups: 3.09% → 1.95%.
Chat messages 56 → 29 (-48.2%); chat participation 1.13% → 0.65%. Users creating events 0.49% → 0.16%.
Push volume 11,000 → 12,000 sent; redirected opens 60 → 100. Click-through 0.56% → 0.84% — best week in this pair, though still sub-1%.
Posts grew from 48 to 59 (+22.9%), but total engagement fell -29.7%. Likes dropped 572 → 369 (-35.5%). Comments rose 30 → 47 — a narrower, more argumentative engagement mix.
% users who create content: 9.72% → 6.48%. Average posts per user ticked up (0.08 → 0.1) because a smaller cohort posts more often — not broad-based participation.
Daily engagement vs posts (Day 1–7 aligned)
Blue = total engagement actions; gold = posts published that day. Compare shape, not calendar date.
Engagement mix
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Total posts | 59 | 48 | +22.9% |
| Total likes | 369 | 572 | -35.5% |
| Total comments | 47 | 30 | +56.7% |
| ER user | 4.70% | 4.54% | — |
| Chat messages | 29 | 56 | -48.2% |
| Chat participation % | 0.65% | 1.13% | — |
| Avg actions per engaging user | 10.93 | 10.37 | +5.4% |
PostHog cross-check: Active users 155 → 130 — engagement decline exceeds MAU decline, so feed quality or audience fit is likely involved, not only fewer people online.
Total groups 2 → 3 while users in groups fell 19 → 12. Memberships 23 → 12 (-47.8%). Average groups per user rose (0.11 → 0.25) but only because the denominator shrank — not healthy expansion.
Prior week: 3 events, 6 participants, RSVP ratio 26.09%. Current export shows “--” for several event fields — flag for data pipeline / filter refresh before acting on event KPIs.
Group participation KPIs
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Total groups | 3 | 2 | +50.0% |
| Users in at least one group | 12 | 19 | -36.8% |
| Group memberships | 12 | 23 | -47.8% |
| Share of users in groups | 1.95% | 3.09% | — |
| Total events | — | 3 | — |
| Event participants | — | 6 | — |
| RSVP vs memberships | — | 26.09% | — |
PostHog cross-check: Group deep-link opens jumped 1 → 18 while memberships fell — users are landing on group surfaces but not joining. Pair with onboarding (54 → 46 completions) to test “new users never discover groups” hypothesis.
Coach posts 34 → 39 (+14.7%); athlete posts 14 → 20 (+42.9%). Feed posts 43 → 53; groups posts 5 → 6.
Video-only posts 19 → 23; photo-only 21 → 26; both media types 3 → 4. Gallery-with-post count unchanged at 128 — incremental posts are not pulling more profiles into gallery usage.
Post media mix
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Athlete posts | 20 | 14 | +42.9% |
| Coach posts | 39 | 34 | +14.7% |
| Groups posts | 6 | 5 | +20.0% |
| Feed posts | 53 | 43 | +23.3% |
| No gallery / no post users | 410 | 410 | flat |
| Avg days until first post | 7.56 | 7.56 | flat |
Sent volume rose ~9.1% (11,000 → 12,000). Redirected opens up +66.7%. Effective rate 0.56% → 0.84%. Opt-in base grew (enabled prefs 307 → 345) with stable enabled ratio (~91.51%).
Even at 0.84%, most pushes do not drive a return session. Pair with engagement drop: re-engagement pushes may be reaching users who no longer interact with feed content.
Push volume vs redirects
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Sent | 12,000 | 11,000 | +9.1% |
| Redirected | 100 | 60 | +66.7% |
| Sent → redirected % | 0.84% | 0.56% | — |
| Push pref enabled | 345 | 307 | +12.4% |
| Push pref disabled | 32 | 27 | +18.5% |