Focus: what got worse vs the prior week across Engagement, Posts
Current period: 05 Jun – 11 Jun 2026 · Comparison: 29 May – 04 Jun 2026
Report generated: 12 June 2026 · Source: Power BI PDF exports (reports/data) · PostHog for cross-checks only
Product behaviour from Power BI exports. PostHog cited only where it explains a gap.
Total engagement fell 716 → 542 (-24.3%), while posts fell 59 → 38 (-35.6%). Engagement per post rose 12.14 → 14.26 (+17.5%). Only 0.75% of users engaged (was 1.01%).
Chat messages 85 → 89 (+4.7%); chat participation 0.88% → 1.32%. Users creating events None → None.
Posts fell from 59 to 38 (-35.6%); total engagement fell -24.3%. Likes fell 578 → 439 (-24.0%). Comments fell 75 → 52.
% users who create content: 8.08% → 5.58%. Average posts per user ticked up (0.09 → 0.06) because a smaller cohort posts more often — not broad-based participation.
Daily engagement vs posts (Day 1–7 aligned)
Blue = total engagement actions; gold = posts published that day. Compare shape, not calendar date.
Engagement mix
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Total posts | 38 | 59 | -35.6% |
| Total likes | 439 | 578 | -24.0% |
| Total comments | 52 | 75 | -30.7% |
| ER user | 2.64% | 4.26% | — |
| Chat messages | 89 | 85 | +4.7% |
| Chat participation % | 1.32% | 0.88% | — |
| Avg actions per engaging user | 14.26 | 13.02 | +9.5% |
PostHog cross-check: Active users 121 → 134 — engagement decline exceeds MAU decline, so feed quality or audience fit is likely involved, not only fewer people online.
Coach posts 39 → 23 (-41.0%); athlete posts 20 → 15 (-25.0%). Feed posts 53 → 32; groups posts 6 → 6.
Posts with video, photo, or both fell from 53 to 31 (-41.5%). Video-only 23 → 11; photo-only 26 → 20; both media types 4 → 0. Users with gallery and at least one post stayed at 132 — lower posting volume did not translate into more gallery adoption.
Post media mix
| Metric | This week | Prior week | Change |
|---|---|---|---|
| Athlete posts | 15 | 20 | -25.0% |
| Coach posts | 23 | 39 | -41.0% |
| Groups posts | 6 | 6 | +0.0% |
| Feed posts | 32 | 53 | -39.6% |
| No gallery / no post users | 472 | 472 | flat |
| Avg days until first post | 7.58 | 7.58 | flat |