Le-Ko — Monthly day-by-day trends

Full picture across onboarding, engagement, creation & depth — no week comparison

2026-07-01 → 2026-08-09 (inclusive) · generated 12 August 2026

Period snapshot

Totals / averages over the full window (40 days). Charts below are day-by-day. Dashed lines = linear trend over the period (up / flat / down).

189
Avg DAU
1,786
Onboarded (sum)
187
Feed visitors (avg)
69
Feed engaged (avg)
1,532
Posts published
42
Workouts created
49
Services created
48.9%
Avg L2-of-L1 %

Active users

Distinct person user_id with app_opened / Application Became Active.

Daily active users (DAU)

Onboarding

Splash = empty event user_id. Finished = onboarding_v2_welcome_continue.

Splash starts vs finished onboardings

Feed engagement

Visitors = Feed pageview (PageFeed or $screen). Engaged = like/comment/share/open/follow/visit actions.

Feed visitors vs engaged users

Posts published per day

Explorer

Explorer tab viewers

Custom explore_view or $screen with $screen_name = 'explore_view' (tracking swapped ~19 Jul).

Groups

Community tab visitors vs joins

Profile

Other-profile visitors vs profile follows

Both series = distinct people. Visitors = feed_visit or visitor actions on someone else’s profile. Follows = profile_follow on a /profile/… screen only — not Feed feed_follow.

Workouts

Workouts created vs joins

Created = confirmed group workouts. Joins = workout_group_join.

Service creation

Service starts / created / give-ups

Give-ups = same-day starts − created. service_creation_cancel_confirm never fires; some abandons also send service_creation_cancel, others are silent exits.

Engagement depth (L1 vs L2)

L1 = Feed / Explorer / Groups tab. L2 = deeper actions (profile, swipes, joins, create flows). L2-of-L1 % = share of L1 users who also did L2 that day.

L1 users vs L2 (among L1) users

L2-of-L1 rate (%)

What to pay attention to

Plain-English read of the charts above: we compare average daily levels from the start of this period with the most recent days (first ~⅓ vs last ~⅓ of the same report window — not vs last month). Use this as a filter for where to look; it is not a full root-cause analysis.

Needs attention

Looking weaker recently than at the start of the period

  • Service give-ups went up over the period (about 0.54 per day at the start → about 1.4 per day recently).
  • Workout joins almost stopped toward the end of the period (about 0.69 per day at the start → about 0.00 per day recently).
  • Workouts created decreased over the period (about 1.5 per day at the start → about 0.92 per day recently).

Looking better

Stronger recently than at the start of the period

  • Feed engaged increased over the period (about 40.5 per day at the start → about 88.8 per day recently).
  • Other-profile visitors increased over the period (about 27.0 per day at the start → about 53.4 per day recently).
  • Posts published increased over the period (about 25.0 per day at the start → about 49.2 per day recently).
  • Explorer viewers increased over the period (about 38.7 per day at the start → about 75.6 per day recently).
  • DAU increased over the period (about 138 per day at the start → about 244 per day recently).
  • Groups tab visitors increased over the period (about 51.1 per day at the start → about 88.9 per day recently).

Roughly steady

No big change start → end

Services created