Focused local report: Onboarding v2 and general engagement only
Current period: 10 Aug – 16 Aug 2026 · Comparison: 03 Aug – 09 Aug 2026
Report generated: 17 August 2026 · Source: PostHog dashboards · Production (106150) · https://eu.posthog.com
Finished onboardings increased 289 → 304 (+5.2%). Active users decreased 777 → 755 (-2.8%), feed visitors decreased 721 → 704 (-2.4%), and feed engaged users decreased 271 → 260 (-4.1%). The bright spot is content supply: posts published increased 326 → 345 (+5.8%).
Definition follows the dashboard note: empty user_id splash entrants, ordered native funnel, 30d conversion window, test/internal accounts excluded, and completion aligned to Funnel Finished / Let's go.
Finished onboardings moved 289 → 304 (+5.2%) while splash entrants moved 455 → 434 (-4.6%). The current week therefore converted better through the lower half of onboarding.
Re-open coverage is essentially unchanged (54.2% → 54.0%) and time to next app open is also stable (9.9h → 10.0h). The win is completion efficiency, not post-onboarding return behavior.
Onboarding v2 funnel checkpoints
Current week from Product - Onboarding v2 dashboard; previous week from the same dashboard/report definition.
| Checkpoint | 10–16 Aug | 03–09 Aug | Change |
|---|---|---|---|
| Splash started | 434 | 455 | -4.6% |
| Splash finished | 405 | 430 | -5.8% |
| Login screen | 358 | 369 | -3.0% |
| SMS sent | 355 | 362 | -1.9% |
| OTP verified | 334 | 338 | -1.2% |
| Privacy accepted | 311 | 305 | +2.0% |
| Name screen | 311 | 305 | +2.0% |
| Finished / Let's go | 304 | 289 | +5.2% |
Active users decreased 777 → 755 (-2.8%). Users active on two or more days decreased 332 → 292 (-12.0%), while one-day-only users increased 445 → 463. New active users improved slightly (308 → 315), but returning active users fell 469 → 440.
Daily active users
Source: Product - Active Users dashboard, date picker 10–16 Aug vs 03–09 Aug.
| Metric | 10–16 Aug | 03–09 Aug | Change |
|---|---|---|---|
| Active users | 755 | 777 | -2.8% |
| Users active 2+ days | 292 | 332 | -12.0% |
| % active 2+ days | 38.7% | 42.7% | -4.1 pp |
| Opened app only 1 day | 61.3% | 57.3% | +4.1 pp |
| Avg active days/user | 2.00 | 2.06 | -2.9% |
| New active users | 315 | 308 | +2.3% |
| Returning active users | 440 | 469 | -6.2% |
Feed visitors decreased 721 → 704 (-2.4%) and engaged users decreased 271 → 260 (-4.1%). Engagement rate moved from 37.6% → 36.9%. However, posts published increased 326 → 345 (+5.8%), and total feed engagement events increased 6,451 → 7,485 (+16.0%).
The negative growth in the official weekly report was for the earlier comparison: 03–09 Aug vs 27 Jul–02 Aug. In that window, Feed visitors fell 874 → 721 (-17.5%), engaged users fell 345 → 271 (-21.4%), and posts published fell 359 → 326 (-9.2%). This report then rolls the window forward: 10–16 Aug vs 03–09 Aug, where visitors and engaged users are still slightly down, but posts rebound.
Total feed engagement events increased +16.0%. Likes rose 4,959 → 5,907 (+19.1%) and post opens rose 469 → 594 (+26.7%). Comments moved the other way, decreasing 325 → 277 (-14.8%), so the extra engagement was more lightweight than conversational.
Feed visitors by day
Source: Product - Feed dashboard, date picker 10–16 Aug vs 03–09 Aug.
Feed engagement action mix
Source: Product - Feed dashboard, action mix across likes, comments, opens, shares, and reposts.
Posts published by day
Source: Product - Feed dashboard, publish action feed_post_create_post.
| Metric | 10–16 Aug | 03–09 Aug | Change |
|---|---|---|---|
| Feed visitors | 704 | 721 | -2.4% |
| Feed engaged users | 260 | 271 | -4.1% |
| Feed engagement rate | 36.9% | 37.6% | -0.7 pp |
| Posts published | 345 | 326 | +5.8% |
| Total feed engagement events | 7,485 | 6,451 | +16.0% |
| Profile/group visits from Feed | 512 | 517 | -1.0% |
| Three-week Feed trend | 27 Jul–02 Aug | 03–09 Aug | 10–16 Aug | Readout |
|---|---|---|---|---|
| Feed visitors | 874 | 721 | 704 | Large drop last report, then smaller decline this week. |
| Feed engaged users | 345 | 271 | 260 | Same pattern: big previous drop, smaller current decline. |
| Feed engagement rate | 39.5% | 37.6% | 36.9% | Quality rate continues to soften. |
| Posts published | 359 | 326 | 345 | Recovered this week after last week's drop. |
| Total feed engagement events | 8,439 | 6,451 | 7,485 | Recovered strongly this week, mostly through lightweight actions. |
| Engagement action | 10–16 Aug | 03–09 Aug | Change | Readout |
|---|---|---|---|---|
| Likes | 5,907 | 4,959 | +19.1% | Main driver of higher total engagement. |
| Post opens | 594 | 469 | +26.7% | More users opened posts after seeing them in Feed. |
| Comments | 277 | 325 | -14.8% | Conversation depth softened. |
| Shares | 28 | 35 | -20.0% | External/social spread declined. |
| Reposts | 14 | 15 | -6.7% | Mostly flat at low volume. |
Onboarding completions improved +5.2%, and feed content supply improved +5.8%. Total feed engagement events were also higher, led by more likes and post opens.
Active reach and frequency did not grow with onboarding. Active users were slightly down, 2+ day active users fell materially, and feed engaged users/rate softened. The likely story is better onboarding completion, but weaker repeat engagement during the same week.