What new finishers did in-app during their first week window
2026-08-03 → 2026-08-09 (inclusive) · generated 12 August 2026
Cohort = finished Onboarding v2 (onboarding_v2_welcome_continue). Actions counted only at/after each person’s finish time, still inside this week. Never opened again = no app_opened / Application Became Active on any later calendar day in the window (inverse of “returned later day”). Late-week finishers have less time to return — treat return % as a lower bound and never-returned as an upper bound.
onboarding_v2_welcome_continue) from 2026-08-03 to 2026-08-09. Within that same week, 21.2% returned the next day (62 people), 34.2% came back on any later day in the week, and 65.8% (192 people) never opened the app again in this window, and 47.6% took a deeper action (own-profile setup, profile visit, social engage, follow, join, post, workout, or service). 6.8% configured something on their own profile. Average profile follows per onboarder: 0.20 (1.69 among the 35 who followed ≥1). In the first 24 hours after finish, they spent 26.6 min in the app on average (median 3.2 min among those with measured sessions — all Active→Background segments summed, including returns). Until first background after finish: avg 1.6 min (median 51s). Among those with a first engagement signal, median time was 1.7 min (avg 1.7 h). Strongest deep signal: Joined a group (25.7%). Softest create/intent step: Workout create/join (0.7%).
Time in app (first 24h) = sum of all foreground segments from finish through the next 24 hours
(Application Became Active → Application Backgrounded), including when they leave and come back.
Cohort average treats people with no measurable sessions as 0.
Open after onboard = only until the first background after finish (single stretch).
First engagement signal = first non-view action after finish (like, comment, follow, join, post, etc.).
All sessions summed. Chart capped at 60 min — 32 of 290 measured users were above the cap.
Chart capped at 60 min so the main cluster is visible. 11 of 145 engagers took longer (still in the KPIs above).
Green = finished that day. Blue = returned the next calendar day (D1). Light blue = returned on any later day still inside the week window.
Share of the cohort that reached each step at least once after finishing. Ordered from shallow (tab open) to deep (create).
| Step | People | % of cohort | Signal |
|---|---|---|---|
| Opened Feed | 292 | PageFeed / $screen PageFeed | |
| Opened Explorer | 222 | explore_view or $screen explore_view | |
| Opened Groups tab | 218 | group_tab_pageview | |
| Visited another profile | 75 | feed_visit or visitor profile_* | |
| Configured own profile | 20 | add credentials / service / location / schedule / become coach | |
| Social engagement | 57 | like / comment / share / repost | |
| Followed from profile | 35 | profile_follow on /profile/… | |
| Joined a group | 75 | group_tab_join / group_join | |
| Created a post | 26 | feed_post_create_post | |
| Workout create/join | 2 | workout_group_create_confirm / join | |
| Created a service | 3 | service_creation_create_confirm |
Almost everyone lands on Feed after welcome. This chart answers: what is the first meaningful action after that?
| First beyond Feed | People | % |
|---|---|---|
| Explorer | 115 | |
| Groups tab | 86 | |
| Join group | 26 | |
| Other profile | 16 | |
| Social engage/follow | 10 | |
| Create post | 8 | |
| Feed only / none | 31 |
Use the ladder to see where new users stall: high Feed/Explorer with low engage/follow/join means discovery without commitment. Creation (post / workout / service) is rare in week 1 — watch week-over-week movement in the deep steps, not absolute volume.