Focus: what got worse vs the prior week (not overall growth)
Current period: 05 Jun – 11 Jun 2026 · Comparison: 29 May – 04 Jun 2026
Report generated: 12 June 2026 · Source: PostHog live queries
Active users rose from 121 to 134 (+10.7%). New users rose (38→50); returning users rose (83→84). The lowest day this period was 2026-06-07 with only 23 daily actives (prior week low: 29 on 2026-05-30).
Active coaches: 58 → 50 (-13.8%). Athletes: 64 → 84 (+31.2%). If coaches disengage, booking and revenue dashboards will follow.
| Segment | This week | Prior week | Change |
|---|---|---|---|
| New users (first active in range) | 50 | 38 | 31.6% |
| Returning users | 84 | 83 | 1.2% |
| Users active only 1 day | 71 | 54 | 31.5% |
| Users active 2+ days | 63 | 67 | -6.0% |
Linked dashboards: Onboarding, Explorer (coach discovery).
Priority area — mandatory-path funnel (splash finished → login → OTP → profile → first Feed). Welcome/continue steps are excluded — that screen was removed mid-week.
Strict completions rose 35 → 50 (+42.9%). By role: athletes 28 → 41 (+46.4%), coaches 7 → 9 (+28.6%). First app opens rose 146 → 167.
44.0% of people who completed onboarding opened the app again at least once (was 54.3%). The weakest day was 2026-06-10: only 14.3% of the 7 people who finished that day came back. On average they returned after 23.5 hours (was 36.7h).
App installs by day of period
Day 1 = first day of each 7-day window (05 Jun – 11 Jun 2026 vs 29 May – 04 Jun 2026). Side-by-side bars are the same day offset, not the same calendar date.
Re-open coverage by day of period
Of users who finished onboarding that day, what % opened the app again later.
Hours until next app open by day of period
Average hours from finishing onboarding to the next app open, per completion day.
| Completions by role | This week | Prior week | Change |
|---|---|---|---|
| Athletes | 41 | 28 | 46.4% |
| Coaches | 9 | 7 | 28.6% |
Linked dashboards: Active Users (coach segment -13.8%), Deep Links (invite openers), Retention (first-week return).
Fixed rolling windows (not date-picker). Week ending 2026-06-01: 26.47% returned after 1 week.
Across the chart, day-1 return runs 0.0%–60.0% and day-7 runs 0.0%–50.0%. For a mature cohort (2026-06-01): 10.0% returned next day and 0.0% after 7 days. The last few dates often show 0% on day-7 because that week has not finished yet — read the lines, not only the final point.
Linked dashboards: Onboarding (completions), Active Users (returning users).
18 invite links were opened (-37.9%), from 10 people (was 10). Group links accounted for 18 → 7 of those opens. We do not have a reliable “signed up via invite” % this week — the legacy onboarding_complete event did not fire for any opener in either week, so that KPI stays at 0% even when people may have signed up through other tracking.
Linked dashboards: Onboarding, Events (group destination).
Explorer screen views rose +39.1% (235 → 327) while clicks went 15 → 36. Click / impression rate: 11.9% → 16.9%.
Explorer screen views by day of period
Day 1 = first day of each 7-day window — same day offset comparison, not calendar date.
Linked dashboards: Active Users (coach segment -13.8%).
Event creations in range: 11 → 2. The Events tab got 121 → 130 screen views and 15 → 22 users. Open-to-join rate: 0.0% → 0.1% — interest without participation.
Linked dashboards: Deep Links (Group destination), Active Users (Events tab share 6.9% of views).