Focus: what got worse vs the prior week (not overall growth)
Current period: 12 Jun – 18 Jun 2026 · Comparison: 05 Jun – 11 Jun 2026
Report generated: 22 June 2026 · Source: PostHog live queries
Active users fell from 33 to 32 (-3.0%). New users fell (15→14); returning users held flat (18→18). The lowest day this period was 2026-06-14 with only 2 daily actives (prior week low: 1 on 2026-06-07).
Active coaches: 24 → 24 (0.0%). Athletes: 18 → 12 (-33.3%).
| Segment | This week | Prior week | Change |
|---|---|---|---|
| New users (first active in range) | 14 | 15 | -6.7% |
| Returning users | 18 | 18 | 0.0% |
| Users active only 1 day | 20 | 17 | 17.6% |
| Users active 2+ days | 12 | 16 | -25.0% |
Linked dashboards: Onboarding, Explorer (coach discovery).
Priority area — mandatory-path funnel (splash finished → login → OTP → profile → first Feed). Welcome/continue steps are excluded — that screen was removed mid-week.
Strict completions changed 0 → 0 (n/a). By role: athletes — → — (n/a), coaches — → — (n/a). First app opens rose 29 → 34.
— of people who completed onboarding opened the app again at least once (was —). On average they returned after — hours (was —h).
App installs by day of period
Day 1 = first day of each 7-day window (12 Jun – 18 Jun 2026 vs 05 Jun – 11 Jun 2026). Side-by-side bars are the same day offset, not the same calendar date.
Re-open coverage by day of period
Of users who finished onboarding that day, what % opened the app again later.
Hours until next app open by day of period
Average hours from finishing onboarding to the next app open, per completion day.
| Completions by role | This week | Prior week | Change |
|---|---|---|---|
| Athletes | — | — | None% |
| Coaches | — | — | None% |
Linked dashboards: Active Users (coach segment 0.0%), Deep Links (invite openers), Retention (first-week return).
Fixed rolling windows (not date-picker). Week ending 2026-06-15: 0.0% returned after 1 week.
Across the chart, day-1 return runs 0.0%–0.0% and day-7 runs 0.0%–100.0%. For a mature cohort (2026-06-11): 0.0% returned next day and 0.0% after 7 days. The last few dates often show 0% on day-7 because that week has not finished yet — read the lines, not only the final point.
Linked dashboards: Onboarding (completions), Active Users (returning users).
16 invite links were opened (+1500.0%), from 9 people (was 1). Group links accounted for 0 → 0 of those opens. We do not have a reliable “signed up via invite” % this week — the legacy onboarding_complete event did not fire for any opener in either week, so that KPI stays at 0% even when people may have signed up through other tracking.
Linked dashboards: Onboarding, Events (group destination).
Explorer screen views fell -8.8% (136 → 124) while clicks went 133 → 144. Click / impression rate: 2.0% → 3.3%.
Explorer screen views by day of period
Day 1 = first day of each 7-day window — same day offset comparison, not calendar date.
Linked dashboards: Active Users (coach segment 0.0%).
Event creations in range: 8 → 8. The Events tab got 83 → 34 screen views and 7 → 3 users. Open-to-join rate: 0.5% → 0.2% — interest without participation.
Linked dashboards: Deep Links (Group destination), Active Users (Events tab share 6.9% of views).