Focus: what got worse vs the prior week (not overall growth)
Current period: 19 Jun – 25 Jun 2026 · Comparison: 12 Jun – 18 Jun 2026
Report generated: 26 June 2026 · Source: PostHog live queries
Active users rose from 32 to 38 (+18.8%). New users fell (14→12); returning users rose (18→26). The lowest day this period was 2026-06-20 with only 1 daily actives (prior week low: 2 on 2026-06-14).
Active coaches: 24 → 24 (0.0%). Athletes: 12 → 15 (+25.0%).
| Segment | This week | Prior week | Change |
|---|---|---|---|
| New users (first active in range) | 12 | 14 | -14.3% |
| Returning users | 26 | 18 | +44.4% |
| Users active only 1 day | 17 | 20 | -15.0% |
| Users active 2+ days | 21 | 12 | +75.0% |
Linked dashboards: Onboarding, Explorer (coach discovery).
Priority area — mandatory path: splash finished → login → OTP → first Feed after open. Legacy profile screens (PageOnboarding*) and onboarding_v2 are optional.
Strict completions rose 12 → 25 (+108.3%). By role: athletes 1 → 8 (+700.0%), coaches 11 → 17 (+54.5%). First app opens rose 33 → 36. The biggest drop between steps was 02 - Splash finished → 05 - Login screen (4 people lost, 11% of the previous step).
92.0% of people who completed onboarding opened the app again at least once (was 100.0%). The weakest day was 2026-06-24: only 50.0% of the 2 people who finished that day came back. On average they returned after 0.0 hours (was 0.0h).
Mandatory-path funnel — this week vs prior week
New users only — each bar is how many completed that step and every step before it.
| Onboarding step | This week | Prior week | Change |
|---|---|---|---|
| 02 - Splash finished | 36 | 32 | +12.5% |
| 05 - Login screen | 32 | 28 | +14.3% |
| 06 - SMS sent | 28 | 16 | +75.0% |
| 07 - OTP verified | 28 | 16 | +75.0% |
| 12 - Feed | 25 | 12 | +108.3% |
App installs by day of period
Day 1 = first day of each 7-day window (19 Jun – 25 Jun 2026 vs 12 Jun – 18 Jun 2026). Side-by-side bars are the same day offset, not the same calendar date.
Re-open coverage by day of period
Of users who finished onboarding that day, what % opened the app again later.
Hours until next app open by day of period
Average hours from finishing onboarding to the next app open, per completion day.
| Completions by role | This week | Prior week | Change |
|---|---|---|---|
| Athletes | 8 | 1 | +700.0% |
| Coaches | 17 | 11 | +54.5% |
Minutes between onboarding steps
How long new users who finished the full path waited between steps.
| Step transition | Median (wk) | Median (prior) | p25 (wk) | p25 (prior) | p75 (wk) | p75 (prior) | Upper (wk) | Upper (prior) |
|---|---|---|---|---|---|---|---|---|
| 02 splash finished -> 05 login | 15.50 | 4.00 | 0.00 | 0.00 | 49.75 | 83.00 | 2,688.80 | 2,966.20 |
| 05 login -> 06 sms | 1.00 | 1.00 | 0.00 | 0.00 | 53.50 | 1,972.50 | 5,683.85 | 4,560.30 |
| 06 sms -> 07 otp | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| 07 otp -> 12 feed | 1.00 | 0.00 | 0.00 | 0.00 | 3.50 | 0.25 | 33.70 | 118.00 |
Linked dashboards: Active Users (coach segment 0.0%), Deep Links (invite openers), Retention (first-week return).
Fixed rolling windows (not date-picker). Week ending 2026-06-15: 33.33% returned after 1 week.
Across the chart, day-1 return runs 0.0%–100.0% and day-7 runs 0.0%–100.0%. For a mature cohort (2026-06-15): 0.0% returned next day and 0.0% after 7 days. The last few dates often show 0% on day-7 because that week has not finished yet — read the lines, not only the final point.
Linked dashboards: Onboarding (completions), Active Users (returning users).
11 invite links were opened (-31.2%), from 6 people (was 8). Group links accounted for 0 → 0 of those opens. We do not have a reliable “signed up via invite” % this week — the legacy onboarding_complete event did not fire for any opener in either week, so that KPI stays at 0% even when people may have signed up through other tracking.
Linked dashboards: Onboarding, Events (group destination).
Explorer screen views rose +22.6% (124 → 152) while clicks went 144 → 75. Click / impression rate: 3.3% → 4.9%.
Explorer screen views by day of period
Day 1 = first day of each 7-day window — same day offset comparison, not calendar date.
Linked dashboards: Active Users (coach segment 0.0%).
Event creations in range: 8 → 8. The Events tab got 34 → 65 screen views and 3 → 7 users. Open-to-join rate: 0.2% → 0.2% — interest without participation.
Linked dashboards: Deep Links (Group destination), Active Users (Events tab share 6.9% of views).