Focus: what got worse vs the prior week (not overall growth)
Current period: 19 Jun – 25 Jun 2026 · Comparison: 12 Jun – 18 Jun 2026
Report generated: 26 June 2026 · Source: PostHog live queries · Production (106150) · https://eu.posthog.com
Active users rose from 201 to 345 (+71.6%). New users rose (95→243); returning users fell (106→102). The lowest day this period was 2026-06-21 with only 36 daily actives (prior week low: 44 on 2026-06-14).
Active coaches: 66 → 74 (+12.1%). Athletes: 129 → 275 (+113.2%).
| Segment | This week | Prior week | Change |
|---|---|---|---|
| New users (first active in range) | 243 | 95 | +155.8% |
| Returning users | 102 | 106 | -3.8% |
| Users active only 1 day | 237 | 116 | +104.3% |
| Users active 2+ days | 108 | 85 | +27.1% |
Linked dashboards: Onboarding, Explorer (coach discovery).
Priority area — same definition as PostHog “Onboarding completions”: all 12 mandatory steps after first app open (welcome/continue optional). Matches Production dashboard and database.
Strict completions rose 93 → 247 (+165.6%). By role: athletes 83 → 222 (+167.5%), coaches 10 → 25 (+150.0%). First app opens rose 242 → 416.
36.8% of people who completed onboarding opened the app again at least once (was 43.0%). The weakest day was 2026-06-19: only 20.0% of the 20 people who finished that day came back. On average they returned after 10.9 hours (was 41.9h).
Mandatory-path funnel — this week vs prior week
App installs by day of period
Day 1 = first day of each 7-day window (19 Jun – 25 Jun 2026 vs 12 Jun – 18 Jun 2026). Side-by-side bars are the same day offset, not the same calendar date.
Re-open coverage by day of period
Of users who finished onboarding that day, what % opened the app again later.
Hours until next app open by day of period
Average hours from finishing onboarding to the next app open, per completion day.
| Completions by role | This week | Prior week | Change |
|---|---|---|---|
| Athletes | 222 | 83 | +167.5% |
| Coaches | 25 | 10 | +150.0% |
Minutes between onboarding steps
How long new users who finished the full path waited between steps.
| Step transition | Median (wk) | Median (prior) | p25 (wk) | p25 (prior) | p75 (wk) | p75 (prior) | Upper (wk) | Upper (prior) |
|---|---|---|---|---|---|---|---|---|
| 1 splash -> 2 login | 0.69 | 0.30 | 0.47 | 0.30 | 0.91 | 0.30 | 1.13 | 0.30 |
| 2 login -> 3 otp | 0.18 | 0.12 | 0.15 | 0.12 | 0.22 | 0.12 | 0.25 | 0.12 |
| 3 otp -> 4 role | 0.86 | — | 0.74 | — | 0.98 | — | 1.10 | — |
| 4 role -> 5 about | 0.09 | — | 0.08 | — | 0.10 | — | 0.12 | — |
| 5 about -> 6 sports | 1.12 | — | 0.94 | — | 1.29 | — | 1.47 | — |
| 6 sports -> 7 location | 1.06 | — | 0.85 | — | 1.26 | — | 1.47 | — |
| 7 location -> 8 feed | 0.96 | — | 0.87 | — | 1.05 | — | 1.13 | — |
Linked dashboards: Active Users (coach segment +12.1%), Deep Links (invite openers), Retention (first-week return).
Fixed rolling windows (not date-picker). Week ending 2026-06-15: 21.43% returned after 1 week.
Across the chart, day-1 return runs 0.0%–40.0% and day-7 runs 0.0%–40.0%. For a mature cohort (2026-06-15): 20.0% returned next day and 20.0% after 7 days. The last few dates often show 0% on day-7 because that week has not finished yet — read the lines, not only the final point.
Linked dashboards: Onboarding (completions), Active Users (returning users).
41 invite links were opened (+127.8%), from 27 people (was 12). Group links accounted for 7 → 36 of those opens. We do not have a reliable “signed up via invite” % this week — the legacy onboarding_complete event did not fire for any opener in either week, so that KPI stays at 0% even when people may have signed up through other tracking.
Linked dashboards: Onboarding, Events (group destination).
Explorer screen views rose +96.9% (226 → 445) while clicks went 6 → 48. Click / impression rate: 8.1% → 41.1%.
Explorer screen views by day of period
Day 1 = first day of each 7-day window — same day offset comparison, not calendar date.
Linked dashboards: Active Users (coach segment +12.1%).
Event creations in range: 7 → 3. The Events tab got 191 → 93 screen views and 25 → 28 users. Open-to-join rate: 0.2% → 0.2% — interest without participation.
Linked dashboards: Deep Links (Group destination), Active Users (Events tab share 6.9% of views).