Le-Ko — Weekly product health snapshot

Focus: what improved vs what needs attention (current week vs prior week)

Current period: 10 Jul – 16 Jul 2026 · Comparison: 03 Jul – 09 Jul 2026
Report generated: 17 July 2026 · Source: PostHog live queries · Production (106150) · https://eu.posthog.com

Active Users Product - Active Users

668

Active users (period)

+44.9% vs prior week

60.8%

Opened app only 1 day

-14.8% vs prior week

2.00

Avg active days per user

+13.0% vs prior week

More people are opening the app

Active users rose from 461 to 668 (+44.9%). New users: 279 → 394 (+41.2%). Returning users: 182 → 274 (+50.5%). Lowest day this period: 2026-07-12 with 159 daily actives (prior low: 68 on 2026-07-04).

Segment	This week	Prior week	Change
New users (first active in range)	394	279	+41.2%
Returning users	274	182	+50.5%

Onboarding v2 Product - Onboarding v2

Truly new users only (SplashAnimationStarted with empty event user_id). Completion KPI matches the Production dashboard Number tile. Funnel bars use the same step path within a 1-day window.

363

Full completions

+72.9% vs prior week

598

App installs

+16.3% vs prior week

57.9%

Re-open after onboarding

-14.4% vs prior week

9.1h

Avg hours to next app open

-33.7% vs prior week

More truly new users finish Onboarding v2

Dashboard completions 210 → 363 (+72.9%). Funnel finishers: 236 → 380. Splash starts (all users): 620 → 866. Installs: 514 → 598.

Finishing signup and coming back are still two different challenges

57.9% of completers opened the app again (was 67.7%). Weakest day: 2026-07-15 — only 42.1% of completers that day came back (38 completers). Average return after 9.1h (was 13.7h) — faster return is good even when coverage fell.

Onboarding v2 funnel — this week vs prior week

Truly new users only. Each bar = users who reached that step and every step before it (within 1 day of splash).

Stage 1 — Splash → OTP verified

Stage 1 (splash → OTP): 611 → 511 (83.6% conversion, 100 dropped). Biggest leak: Login screen → SMS sent (55 users, 9.7%). Prior week conversion was 84.4%.

Transition	From	To	Dropped	Drop %
Splash started → Splash finished	611	574	37	6.1%
Splash finished → Login screen	574	566	8	1.4%
Login screen → SMS sent	566	511	55	9.7%
SMS sent → OTP verified	511	511	0	0.0%

Stage 2 — OTP verified → Finished

Stage 2 (OTP → Finished): 511 → 380 (74.4% conversion, 131 dropped). Biggest leak: OTP verified → Privacy policy (106 users, 20.7%). Prior week conversion was 59.7%. br/> Slowest median step this week: Sports → Survey (0.33 min).

Transition	From	To	Dropped	Drop %
OTP verified → Privacy policy	511	405	106	20.7%
Privacy policy → Name screen	405	388	17	4.2%
Name screen → Birthdate screen	388	385	3	0.8%
Birthdate screen → Gender screen	385	385	0	0.0%
Gender screen → Sports screen	385	385	0	0.0%
Sports screen → Survey screen	385	381	4	1.0%
Survey screen → Notifications screen	381	380	1	0.3%
Notifications screen → Welcome screen	380	380	0	0.0%
Welcome screen → Finished (Let's go)	380	380	0	0.0%

Median minutes between steps (this week vs prior)

One metric only — median time. High “upper” outliers are intentionally omitted.

Step transition	Median this week (min)	Median prior week (min)	Change
Splash → Login	0.03	0.03	0.0%
Login → OTP	0.15	0.13	+15.4%
OTP → Privacy	0.17	0.26	-34.6%
Privacy → Name	0.10	0.10	0.0%
Name → Birthdate	0.20	0.20	0.0%
Birthdate → Gender	0.23	0.22	+4.5%
Gender → Sports	0.03	0.03	0.0%
Sports → Survey	0.33	0.35	-5.7%
Survey → Notifications	0.22	0.20	+10.0%
Notifications → Welcome	0.07	0.07	0.0%
Welcome → Finished	0.03	0.03	0.0%

App installs by day of period

Re-open coverage by day of period

Hours until next app open by day of period

Funnel checkpoint	This week	Prior week	Change
01 — Splash started	611	468	+30.6%
03 — Login screen	566	447	+26.6%
05 — OTP verified	511	395	+29.4%
14 — Finished (Let's go)	380	236	+61.0%

Deep dive — OTP verified → Privacy policy (−106)

Funnel shows SMS sent → OTP verified with 0 drop, then OTP → Privacy −106 (20.7%). Privacy is the next screen after a successful OTP, so we checked whether those 106 really abandoned, hit errors/load issues, or whether the metric is overstating the leak.

Verdict: mostly a metric definition issue, not a broken Privacy screen. The funnel’s “OTP verified” step counts LoginOtpSucceeded or PageLoginVerification. The pageview fires when the OTP screen opens — before the code is verified — so SMS → OTP looks perfect while many users never actually succeed OTP.

Cohort (this week, ordered splash→login→SMS path)	Users	What happened
Funnel “OTP” (loose: pageview or success)	511	Current Stage 2 start — includes people still on the OTP screen
↳ PageLoginVerification only (no `LoginOtpSucceeded` in 1-day window)	79	Inflated “OTP verified”. Next event for most: Application Backgrounded (61). Only 8 later got `LoginOtpSucceeded` within 7 days; 7 hit Privacy; 0 finished this splash journey.
↳ Real OTP success (`LoginOtpSucceeded`) → no Privacy in window	27	True gap on the success path (432 → 405 ≈ 6.3% drop, not 20.7%)
OTP success → Privacy (converters)	405	Privacy fires essentially immediately after success for people who stay on the onboarding path (median ≈ 0–10s)

Among the 27 with real OTP success and no Privacy pageview:

Not a Privacy load/timeout story — within 5 minutes they land on main app surfaces (profile owner pageview 12, calendar 11, groups tab 9, explore 8), then background the app (27/27 within ~10 min, avg ~88s to background).
Exceptions are rare (2 users with $exception in the first hour) — not a widespread crash after OTP.
None of these 27 fired Privacy or Finished within 7 days of this splash — consistent with already-authenticated / onboarding-bypass users who re-enter via splash+login without going through Privacy again.

Why SMS → OTP shows 0 drop: after LoginOtpRequested, users open the verification screen (PageLoginVerification), which already satisfies the loose OTP step. The real OTP abandonment is hidden inside Stage 2 as “OTP → Privacy”.

Recommended follow-ups: (1) redefine funnel step 05 as LoginOtpSucceeded only; (2) treat Privacy drop after success separately from OTP-screen abandon; (3) for the ~27 success-without-privacy users, confirm product path (skip onboarding for returning accounts) so analytics and UX stay aligned.

Feed Product - Feed

Core engagement surface. KPIs use the same definitions as the Production Feed dashboard. “New posts started” = taps on create-post (feed_post_create_post), not published posts only.

678

Feed visitors

+46.1% vs prior week

249

Engaged users

+66.0% vs prior week

36.7%

Engagement rate

+13.6% vs prior week

114

Unique creators

+65.2% vs prior week

Engagement rose — driven mainly by likes and comments

Visitors 464 → 678 (+46.1%); engaged users 150 → 249 (+66.0%); engagement rate 32.3% → 36.7%.

Likes: 1,796 → 4,342 events (96 → 166 users). Comments: 200 → 492 events (62 → 104 users). Post opens: 178 → 444 (66 → 116 users). Shares 24→19; reposts 62→87; follow-from-feed 10→23.

New posts started rose

Create-post taps: 149 → 278 (+86.6%) from 69 → 114 unique users. Negative actions (hide/report/block): 2 → 2.

Feed visitors by day of period

New posts started (create-post taps) by day

Count of feed_post_create_post events — user tapped to start composing a post on Feed.

What drove engagement — events and unique users

Action	Events this wk	Events prior	Δ events	Users this wk	Users prior	Δ users
Like	4,342	1,796	+141.8%	166	96	+72.9%
Comment	492	200	+146.0%	104	62	+67.7%
Open post	444	178	+149.4%	116	66	+75.8%
Create post	278	149	+86.6%	114	69	+65.2%
Repost	87	62	+40.3%	28	17	+64.7%
Follow user	23	10	+130.0%	13	9	+44.4%
Share	19	24	-20.8%	13	10	+30.0%

Groups Product - Groups

387

Community tab visitors

+61.3% vs prior week

263

Joins

+39.9% vs prior week

Groups created

+150.0% vs prior week

Leaves

+100.0% vs prior week

Groups membership rose

Joins 188 → 263; leaves 1 → 2; net 187 → 261. Tab visitors 240 → 387; engaged inside groups 82 → 125; creates 2 → 5.

Community tab visitors by day

Joins vs leaves by day

Profile actions Product - Profile actions

Own-profile clicks vs visitor actions on someone else’s profile — same triggers as the Production dashboard.

274

Own-profile viewers

+63.1% vs prior week

138

Visitor-action users

+66.3% vs prior week

145

Follows (from profile)

+64.8% vs prior week

Messages

+185.7% vs prior week

Profile social actions rose

Own-profile viewers 168 → 274; visitor-action users 83 → 138. Follows from profile 88 → 145 (visitor Follow taps in mix: 88 → 145). Messages 7 → 20.

Most clicked on own profile this week: Web card. Most clicked as a visitor: Gallery.

Own-profile clicks (top actions)

Action	This week	Prior	Change
Web card	128	117	+9.4%
Repost	98	28	+250.0%
Feed	63	14	+350.0%
Add awards	56	31	+80.6%
Share	33	15	+120.0%
QR code	32	19	+68.4%
Click service	32	28	+14.3%
Schedule	13	15	-13.3%
Add first service	9	10	-10.0%
Add certifications	6	5	+20.0%

Visitor actions on others’ profiles

Action	This week	Prior	Change
Gallery	173	69	+150.7%
Follow	145	88	+64.8%
Repost	86	22	+290.9%
Feed	45	18	+150.0%
Service	24	34	-29.4%
Message	20	7	+185.7%
Schedule	7	3	+133.3%
Location	5	5	0.0%
Work experience	3	1	+200.0%
Certifications	1	1	0.0%

Workouts Product - Workouts

Workouts created

-42.9% vs prior week

Create give-ups

+100.0% vs prior week

50.0%

Create success rate

-31.8% vs prior week

Joins

-71.4% vs prior week

Workout creation fell

Created 14 → 8; give-ups 4 → 8; success rate 73.3% → 50.0%; joins 7 → 2.

Created vs give-up by day

Service creation Product - Service creation

Services created

-42.9% vs prior week

Give-ups

n/a

100.0%

Success rate

flat vs prior week

Create starts

+5.6% vs prior week

Service creation fell

Created 14 → 8; give-ups 0 → 0; success 100.0% → 100.0%; starts 18 → 19.

Created vs give-up by day

Deep Links Product - DeepLinks

Link opens

+30.8% vs prior week

Unique openers

+30.8% vs prior week

Invite / share traffic rose

34 opens (+30.8%) from 34 people (was 26 / 26). Table below matches the Production “Shares by link type” insight.

Shares by link type

Same metrics as the DeepLinks dashboard table: shares generated, opens, unique openers, new vs existing, registered within 7 days.

Link type	Shares wk	Shares prior	Opens wk	Opens prior	Openers wk	Openers prior	New wk	New prior	Existing wk	Existing prior	Registered prior
group_event	19	12	9	5	9	5	3	1	6	4	0
unknown	68	31	7	1	7	1	3	0	4	1	0
post	38	29	6	9	6	9	0	0	6	9	0
group	16	21	5	3	5	3	1	1	4	2	0
workout	3	6	4	2	4	2	1	0	3	2	0
service	1	—	1	—	1	—	0	—	1	—	—
profile	5	7	0	1	0	1	0	0	0	1	0

Open destination mix

Destination	This week	Prior week	Change
post	17	19	-10.5%
profile	7	2	+250.0%
group	5	3	+66.7%
workout	4	2	+100.0%
service	1	—	n/a

Retention Product - Retention

Fixed rolling windows (not the dashboard date picker). Weekly KPI week ending 2026-07-06: 31.1% returned after 1 week. Cohort table below matches Production weekly retention RR (first app open → return).

Day-7 return is uneven — recent chart days are still maturing

Across the daily chart, day-1 return runs 10.0%–37.07% and day-7 6.67%–20.0%. Mature cohort 2026-07-06: d1 20.0%, d7 6.67%. Read the lines — trailing day-7 points can look artificially low before the week completes.

Weekly cohort quality (first app open)

Most recent cohort label w1 has 183 users — w1 return 0.0%, w4 0.0%. Best w1 in the table: w8 at 52.6% (38 users). Weakest w1: w1 at 0.0%. Watch whether newer cohorts hold w1 above ~25% and whether w4 stays above ~10%.

Weekly retention cohorts (w1 = most recent)

% of each first-app-open cohort returning in later weeks. Blank/0 on far weeks often means the cohort has not reached that week yet.

Cohort	Users	w1	w2	w4	w8	w12
w1	183	0.0%	0.0%	0.0%	0.0%	0.0%
w2	373	31.1%	0.0%	0.0%	0.0%	0.0%
w3	91	42.9%	22.0%	0.0%	0.0%	0.0%
w4	172	37.2%	26.2%	0.0%	0.0%	0.0%
w5	59	20.3%	23.7%	10.2%	0.0%	0.0%
w6	54	50.0%	27.8%	25.9%	0.0%	0.0%
w7	38	34.2%	28.9%	13.2%	0.0%	0.0%
w8	38	52.6%	34.2%	31.6%	0.0%	0.0%

Priority list

Critical — investigate first

Onboarding stage-2 leak: OTP verified → Privacy policy lost 106 users (20.7%).
Workouts created 14→8, success 73.3%→50.0%, joins 7→2.

Medium — dig deeper

Re-open after onboarding 67.7% → 57.9%.
Service creation 14→8 created.
Feed engagement users 150→249, likes 1,796→4,342, comments 200→492.
Groups joins 188→263; Profile follows 88→145.
Retention latest cohort w1 w1=0.0% (best w1 in table: w8 @ 52.6%).

Cross-dashboard threads

Acquisition quality → Onboarding v2 stage leaks + re-open coverage + Retention w1.
Social loop → Feed likes/comments/creators + Profile follows/messages + Groups joins.
Creation supply → Workouts + Service creation + Feed create-post taps.